Video content has rapidly overtaken the marketing industry as a powerful tool for storytelling and engaging with consumers across multiple channels. Video content comes in many forms – educational videos, company profiles, promotional videos, social media...

A quick scroll through your YouTube feed will show you video content of varying production value that is the product of skilled and unskilled creators from across the globe. Skimming through these videos, you’ll immediately be able to recognize content made by...

In a report released by Cisco in 2018, the company anticipated that video content would comprise 80% of consumer online traffic. Whether we’ve achieved that metric remains to be seen, but a bevy of other metrics show just how crucial a role video marketing content has...

With COVID-19 continuing to loom over much of the United States, large gatherings are still prohibited in many states. As businesses across every industry struggle to rebound, organizations that rely heavily upon live events and conventions for revenue generation are...