According to The New York Times, we are now living in a “post-text world.” Multimedia will soon rule every platform. Here are three trends in video marketing. In other words, employing writing to interact with your audience is becoming less popular — and it’s happening fast. As a marketer, you understand that this implies changing or even rebuilding your digital strategy. However, the multimedia world can seem intimidating. How do you even start to think about video production? Here are four types of promotional videos that you can use to boost your conversion rates.
Explainer Videos
In today’s online world, a well-made explainer video can be the key to success when it comes to boosting your conversion rates. Explainers are short, engaging videos that concisely explain who you are, what you do, and why your potential customers should care. Explainers also provide helpful information to potential customers. In just a few minutes, explainer videos can build trust and establish credibility, two essential ingredients for increasing conversion rates. And because they are so versatile, explainers can be used at every stage of the customer journey, from top-of-the-funnel awareness building to influencing purchase decisions to post-purchase product education. Dropbox, for example, made an intro video that generated over 100 million new customers and achieved a ROI of nearly $50 million in revenue.
Testimonial Videos
Case studies are powerful. It allows you to showcase happy customers and build trust with potential customers. When done well, a testimonial video can be highly effective in persuading someone to do business with you. According to BrightLocal, over 80 percent of consumers read online reviews. In addition to text-only reviews, you can certainly attract more viewers by producing unscripted testimonial videos.
Here are a few tips for making a great testimonial video: First, make sure to choose the right customer. They should be happy with your product or service and be able to articulate why they like it. Second, keep it short and sweet. The testimonial should be between 30 seconds and 1 minute. Third, make sure the customer comes across as genuine and authentic. Fourth, have the customer talk about specific benefits of your product or service. And finally, use a professional voiceover to add production value and make the video more believable. By following these tips, you can create a testimonial video that will help you close more sales.
Minute Messages
Minute messages are short videos that deliver key messages about a company’s product or services. These videos are typically combined with strong call to actions that pique viewers’ interests to learn more. Additionally, this video production service is an excellent option if you need the footage fast. At SolidLine Media, we can turn around these projects within 48 hours. Our video production crew uses narration, motion graphics, pre-existing/stock footage, and music to create impressive and high-end minute messages.
Humorous Videos
According to Sprout Social, three in four consumers appreciated brands that incorporated humor in their marketing campaigns. There’s no doubt that customer engagement is essential for businesses looking to boost conversions and grow their customer base. And what better way to engage potential customers than with a little humor? Videos are a great way to reach a wide audience, and when they’re funny, they can help create a connection with viewers that goes beyond the initial purchase. In addition, humorous videos can be shared easily on social media, giving businesses even more exposure. And when potential customers see that a business is willing to have a little fun, it can build trust and goodwill. So if you’re looking for a way to engage potential customers and boost conversions, consider adding some humor to your video content strategy.
These are just a few promotional videos that you can use to boost your conversion rates. For brand awareness, use interview videos. For engagement, use Humorous videos. For education, use testimonial or explainer videos. There is a video for every stage of the sales funnel.
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