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B-Roll: What Is It And Why Do I Need It?

Think back to last night when you were watching the evening news and saw all the footage the news-team shot of the beautiful weather outside. That’s what we call b-roll. It’s literally all of the filmed visuals you see in a video or on the news that...

Teleprompter Vs Candid Response

Ever wonder if the testimonial video you’re watching contains candid response or someone reading from a teleprompter? This thought can be rather distracting and take a viewer out of the video entirely, so it is important to make sure the subject’s delivery...

7 Myths About Video Production

Perhaps we’re biased, but producing a video doesn’t have to be overly frustrating or expensive. It’s not even that time consuming since most videos only take 6-8 weeks to produce. Check out our list of video production myths — it’s the...

What Is Pre-Production?

In our world, Pre-Production is crucial because it lays the framework for both the shoot days and Post-Production process. You wouldn’t bake banana bread without ingredients and you wouldn’t build a home without a blueprint, so of course you wouldn’t...

Why Should I Hire A Professional Narrator?

Although many of us personally know someone who likes to dabble in voiceover work, SolidLine always suggests hiring a professional to narrate corporate videos. We realize it can be a tough spot to be in. It’s great to help a friend or family member with paid...

How Long Should My Video Be?

When was the last time you watched commercials without being tempted to switch the channel and find a different program? How about the last time you watched a YouTube video in its entirety without peeking at its length? We’re all guilty of these subconscious...