The Importance Of Explainer Videos For Healthcare

Today, we are all aware of the need to take charge of our own health. Following the COVID-19 pandemic, an increasing number of patients are looking to be educated on basic healthcare terminology and processes. To this end, explainer videos for healthcare can go a long way.

It’s no secret that certain concepts can be hard to explain in layman terms, and providing patients with a chunk of written content likely will not work. In this article, we share with you some important reasons to get started with explainer videos for healthcare!

There’s no getting around it: it can be hard to explain certain healthcare concepts and processes by word of mouth or through written content. The use of medical jargon may not be familiar to most patients, and this can impede their understanding of what you are trying to explain.

With the use of an explainer video, you can quickly illustrate concepts in an engaging manner. For instance, if a patient needs to undergo a procedure but are unsure what it involves, you can create an explainer video focusing on that procedure. Motion graphics can also be helpful in this instance. With an animation of the human body that showcases what happens to the affected parts of the body, patients will get be able to have a better idea of what they can expect on the day.

What do you do when you need to increase brand awareness? Chances are, your medical practice has a very specific target area. You may specialize in areas such as women’s health, children’s health, or mental health. One way to carry out more effective healthcare marketing is to produce explainer videos that are educational as well as promotional.

Think about it: what are some of the most common questions that patients come to you with? From there, all you need to do is produce videos providing them with answers to these commonly asked questions. When you are able to give your patients the information they require in a way that’s easy to understand, you will take on the role of market expert in their minds, and nothing can be more promotional than that!

Of course, you may choose to plug in your products or services in a more direct manner at the end of the video.

Besides educating your patients, you will also need to educate your employees. This includes both medical and non-medical team members. Although your receptionist may not need to possess in-depth information bout medical processes, they should be able to direct patients to the information they are looking for.

Explainer healthcare videos work well for training purposes, both in universities and in medical facilities. They can be presented to new staff members during the onboarding process, or you may require your employees to take a refresher course from time to time. This can coincide with the time when you are building an online presence for your medical practice or starting to provide telehealth services!