How to Plan a Successful Corporate Video with SolidLine Media?

A professional corporate video is the result of creativity and proper execution. 

Whether you are looking to make a promotional video or seeking video editing services, our in-house team guides you through every step, from production to delivery. In this blog, you won’t just learn about our creative process, but you will also get a peek into what works best for a full-service Video Production.

Popular Types of Corporate Videos

• Testimonial Videos: Show real experiences of your customers to build trust and credibility. These videos highlight authentic success stories that promote your brand’s value.
• Promotional Videos: Designed to market a product, service, or campaign, promotional videos are built to grab the attention of viewers. 
• Training Videos: These are internal tools used to onboard new employees, demonstrate procedures, or enforce standard practices at the company. Clear training content can improve team efficiency and reduce training costs.
• Event Videos: Capture key moments from corporate events, conferences, or product launches. These videos are perfect for post-event recaps and to share on social media platforms.
• Recruitment Videos: Give potential hires a behind-the-scenes look at your company and team culture. These videos help attract the right talent.
• Social Media Videos: These short-form videos are crafted for platforms like LinkedIn, Instagram, and YouTube to bring engagement and brand awareness online.
• Documentary-Style Videos: Tell your brand’s story with an emotional and narrative-driven approach. These often include interviews, real footage, and voiceovers to give your message a natural depth.
• Instructional Videos: Provide step-by-step explanations or how-to guides for using a product, service, or tool.

9 Steps to Create a Successful Corporate Video 

At SolidLine Media, we believe that all professional corporate videos — Promotional Videos or explainer videos — have an intricate process. 

• • Creative Brief: We will start by looking into your brand goals and your target audience. 
  • Treatment: Next, you’ll receive a one-page treatment detailing the video’s concept. 
  • Mood Boards: The mood board gives you a graphical idea of what we are offering, showing visual style, fonts, and color palette.

• Script: Then, we will work on a script that will set the tone for your video. 

• The 2-Column: After you approve the script, we create a two-column script with detailed video and audio cues to map out the video. 

• Motion Approval: Before editing the full video, we prepare motion tests for any animations or graphics. 

• Rough Cut: A rough-cut version of the video is then produced, giving you the chance to review the overall message before the final tweaks.

• Final Cut: After revisions are applied based on your feedback, the final cut is presented.

• Picture Lock: Once the video is approved, we prepare the video for delivery in your desired format.

Corporate Video Production – What to Do and What to Avoid

Dos

• Define a clear message before you begin production. 
• Your video must provide value to your target audience. Keep them in your mind throughout the creative process. 
• Plan for multiple formats to gather maximum engagement. 
• Allow enough time for scripting, filming, and revisions as quality takes planning.
• Test how the video looks and sounds across different devices before publishing.
• Always include a clear call to action or next step for your audience

Don’ts

• Don’t ignore lighting, sound quality, or background settings. 
• Don’t overload your video with jargon or overly complex language that your audience won’t understand. 
• Don’t make it overly promotional. Users value story, not “salesy” content. 
• Don’t skip post-production. Focus on editing, the right colors, and polishing the visuals and sounds. 
• Don’t make long videos. Keep the video to the point and short.  

Let’s Create Professional Corporate Videos Today!

A professional video requires a vision, a creative process, and professional Video Editing services.

Trust SolidLine Media to produce cinematic videos that engage with your customers and bring value to your brand. Whether you need a professional corporate video or a Training Video, you can rely on us to help your brand reach its maximum potential.

With over 20 years of experience and a professional team by our side, we are ready to bring your story to life. Contact us today to get started.