What is it?

SEO stands for Search Engine Optimization. It’s the practice of strategically constructing web content to be easily discovered, analyzed and then indexed by popular search engines. It’s the process of attracting organic traffic from search engines.

How does SEO work?

No matter the content, photo, a video production, blog post or entire website, search engines rank their results based on what the engine considers most relevant to users. The more relevant your content is to what people are searching for, the higher it will appear in the search results. The higher it appears in the search results, the more visitors your content will get. The more visitors your content receives, the more relevant and reliable it is considered.

The power is in the keywords. SEO relies on keyword placement within the text of an article or caption and images are typically disregarded. The ‘title’ and ‘tags’ of the content and code carry the most weight in determining relevance because it is easy for search engines to compare information found there with other pages.

In addition to tags and keywords, video is super SEO friendly. According to Forrester, a product page with a video on it is 53 times more likely to rank on the first page of Google search results. We’re a visual culture, that’s why SolidLine Media enhances brands with compelling video productions; words are wonderful, but video production is more memorable and achieves a higher click through rate than plain text.

Why is SEO important?

In short: If you aren’t searchable, you don’t exist.
There’s no room for growth. The easier you are to find, the more traffic and potential business you get. If a potential customer or reader cannot find your content on the web, they can never become a customer or reader.

Get started

Those were the basics, but you aren’t going to become an SEO wizard overnight. So, here are SolidLine Media’s Top 3 SEO Tips to get you started:
1. Use relevant keywords—What keywords best attract your target visitor? Put yourself in the searcher’s shoes. What words would you use to search for the type of information on your website? This will require some research.
2. Take advantage of meta tags and site structure—they are important! Tags and structure should highlight the topic and content of your website or blog in order to provide search engines with the extra information they need to properly analyze and rank your site.
3. Add fresh and original content—Content is king. Update your website frequently with fresh and original content to enhance visibility over search engines.

Tell Us About Your Project

Regardless of the type of video your organization needs from our team, there’s a
perfect mix of live video and motion graphics that will meet your needs