WHAT: Samsung Turkey released an advertisement to promote their new video call center for people with hearing impairments, and they did it in a very unique way. The ad shows a man with hearing loss going about his daily routine, but this is no ordinary day as everyone he encounters on the street is able to communicate with him using sign language. Eventually, he is led to a video screen where a Samsung employee clues him in on just what’s going on, and his reaction is heartwarming.
STATS: Holy bananas. This video has over 8 million views!
WHY WE LOVE IT: They planned this ad in one month… talk about some serious pre-production and attention to detail! We love sharing hilarious viral videos, but we have respect for the deep ones, too.

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