KONY-2012

WHAT:

A group called Invisible Children has released a 30 minute campaign video, calling for the removal of Ugandan rebel leader Joseph Kony. More from the group’s website…

THE LRA HAS EARNED A REPUTATION FOR ITS CRUEL AND BRUTAL TACTICS. WHEN JOSEPH KONY FOUND HIMSELF RUNNING OUT OF FIGHTERS, HE STARTED ABDUCTING CHILDREN TO BE SOLDIERS IN HIS ARMY OR “WIVES” FOR HIS OFFICERS. THE LRA IS ENCOURAGED TO RAPE, MUTILATE, AND KILL CIVILIANS–OFTEN WITH BLUNT WEAPONS…..INVISIBLE CHILDREN HAS BEEN WORKING FOR 9 YEARS TO END AFRICA’S LONGEST-RUNNING ARMED CONFLICT. U.S. MILITARY ADVISERS ARE CURRENTLY DEPLOYED IN CENTRAL AFRICA ON A “TIME-LIMITED” MISSION TO STOP KONY AND DISARM THE LRA. IF KONY ISN’T CAPTURED THIS YEAR, THE WINDOW WILL BE GONE.

STATS:

The Kony 2012 movement was the talk of the internet yesterday. As of this morning, three seperate Kony-related terms are still trending on Twitter. Prominent figures in media, news, entertainment and sports have been promoting the film and calling for Kony’s removal.

WHY WE LOVE IT:

The film not only makes a strong case for the removal of this leader, but it also showcases the power a small group of individuals can harness to fight a cause. When you have a focused message, strong production values and an organized team – you can speak to the world. Here’s the full film…..

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

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