coffe testingWHAT: Starbucks is unveiling its most expensive cup of coffee yet, a super premium $7 blend. Late night talk show host Jimmy Kimmel wanted to see if people could really tell the difference with the upgrade, so he set up a taste test on the street with one funny twist.
STATS: In just a few days, the video has been viewed 443,000 times.
WHY WE LOVE IT: It doesn’t take a team of ten writers to execute comedy like this. It’s just a simple idea that is well executed. Plus, the final product tells us a lot about the power of marketing, and whether or not it’s having a positive effect on consumers.

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