Fake i PhoneWHAT: Late night comedian Jimmy Kimmel’s team took to the streets to ask people what they think about the new iPhone 5. To do this, they secretly gave people an iPhone 4S, telling them it was the NEW phone. Not surprisingly, many people raved about how much faster the “new” phone was compared to their 4S, not realizing it was the exact same phone.
STATS: In just 24 hours, the video has been viewed 2.2 million times.
WHY WE LOVE IT: This is a simple concept anybody can pull off, and you have a video that has been viewed millions of times. While funny, the video reinforces a great point about how promotion can easily lead us to believe something is better, brighter, faster, even thinner than the thing we have now – when it’s exactly the same. Watch…

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