Free Beer


JWT Worldwide’s Agencia Casa in Brazil was looking for a way to get employees to fill out their mandatory time sheets. Like rewarding a kid who eats his vegetables, they introduced a refrigerator full of beer (and non-alcoholic beverages) that would only open when the time sheet was completely full. The result was more productivity and a fun viral video.


Posted just over a week ago, the video has been seen more than 20,000 times.


We’ve tried our hand at a few creative motivation efforts at SolidLine. We might have to share a few of them soon. For now, take a look at this….

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