Since the introduction of videography, digital marketing has never been the same. Businesses now have a a new and interactive method of engaging potential customers, and the benefits that can be reaped are numerous. From building brand awareness to raising your SERP rankings, having a company profile video is to your best advantage. Read on to find out some more reasons why!
Increase Engagement
Of course, there’s much to say about written text. However, with a video, you are not relying on your viewer to use their imagination: you are showing them exactly what and how it is. That is just one reason why videography has made such great strides when compared to print media such as brochures and magazines.
If you are in a niche industry or provide services that your viewers may not be aware of, having a company profile video allows you to demonstrate exactly what it is you do and how you do it. This gives your viewers a sneak peek into the behind the scenes of your business, allowing them to visualize your operational processes.
Build an Emotional Connection
To draw potential customers to our brand, one thing you need to do is build trust. When customers are able to relate to your brand, they are more likely to convert. You are well on your way to building an emotional connection when you include real people in your profile video as well as shots of them on the job. Even better, when you can convey your passion for your work through videography, this can encourage confidence in the viewer and build credibility for your brand!
Increase Website Traffic and Dwell Times
Without doubt, one goal of your digital marketing campaign is to drive more traffic to your website. You may already know that dwell times are significantly longer on websites that showcase videos. You can amplify this by adding motion graphics.
When a customer first lands on your website, your brand message will require some time to sink in. In addition, not all customers may be ready to convert upon first contact. When you make a memorable impression with videography, your brand is more likely to stick around in their minds for the next time they are ready to make a purchase decision.
Build Up Your Social Media Presence
Besides your website, you will also want to pay attention to your various social media pages, which is where most customers are at these days. When you are scrolling through social media, what is it that captures your attention? Chances are, you have stopped scrolling to watch a quick video, but can the same be said about long chunks of text?
With a company profile video that can create an emotional connection with your audience, you are more likely to get shares and consequently, better engagement. You should make it a point to post new videos regularly, such as once a week or a few times each month. This will ensure that your social media page never gets dull and that customers will keep returning for the valuable content they can find!
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Regardless of the type of video your organization needs from our team, there’s a
perfect mix of live video and motion graphics that will meet your needs