High-Quality
Testimonial Videos
Consumers tend to browse through product reviews before making a purchase. While promotional videos have their place in a marketing campaign and showcase the best features of your product or service, testimonial videos place your product or service into real customers’ lives by highlighting their positive impact. Serving as social proof that your product or service is successful, testimonial videos can go a long way in increasing conversion rates.
Testimonial Videos
In a testimonial video, the customer(s) share their positive experience working with your brand or using your product/service. This typically includes the following components:Background Information
Providing background information on your brand and the product or service you offer.
Sharing
Sharing how your brand has helped with a challenge the customer faced.
Interview Component
Includes an interview component, as well as B-roll footage such as still photographs or candid video moments to supplement the context of the video.
Work With SolidLine Media On Your Next Project
When you hire SolidLine Media’s testimonial video production crew, we will meet your needs by producing high-end videos. This is achieved by following our 9 stages of client approval, where your approval is required before proceeding to the next step. These stages include the creative brief, script, motion approval, and more.
Best Practices For Producing Testimonial Videos
It is important for testimonial videos not to appear too staged or rehearsed, as their power lies in the client’s authentic experience. Below are some best practices for producing testimonial videos:
Get The Full Story
Make sure you pre-interview those on camera to get the full story, and know how to best angle the interview.
Developing Interview Questions
Request the client to repeat the question within their answer and speak in full, complete sentences.
Repeat The Question
Request the client to repeat the question within their answer and speak in full, complete sentences.
Relaxed Tone
Adopt a conversational, relaxed tone throughout the interview.
Work With Solidline Media On Your Next Project
When you hire SolidLine Media’s testimonial video production crew, we will meet your needs by producing high-end videos. This is achieved by following our 9 stages of client approval, where your approval is required before proceeding to the next step. These stages include the creative brief, script, motion approval, and more.
Tell Us About Your Project
Regardless of the type of video your organization needs from our team, there’s a
perfect mix of live video and motion graphics that will meet your needs