explainer videos for healthcare & association industries

As we slowly start to exit the COVID-19 pandemic, you may find that the demand for telehealth and telemedicine services start to go up. Even if your medical practice has a physical location, you may be turning towards digital marketing to educate your patients and attract potential customers.

When it comes to explaining healthcare terminology and concepts, making use of explainer videos can help. Instead of long paragraphs of text which readers may or may not understand, you can make it a more engaging experience for viewers. Read on to find out more about some benefits of explainer videos for the healthcare and association industries!

Make Complicated Concepts Easier to Understand

After the COVID-19 pandemic, the general public has become more aware of the need to understand basic healthcare terminology. If you are able to explain those in layman terms and in a highly engaging manner, you will find that your medical practice has an edge over competitors.

When you are able to provide the information viewers are looking for, you will naturally take on the role as market expert in their minds. Consequently, the next time they are looking for the services you provide, they will be more likely to turn to you instead of a competitor as they can be sure that you know what you are doing!

Educate Employees

When a medical practice employs a new member of staff, it’s likely that they will have to undergo an onboarding process. To this end, making use of explainer videos can be helpful, making the information more likely to be retained. In addition, the whole process can be much more fun and engaging, allowing materials to be broken down into smaller, more manageable portions.

Even if you are hiring non medical staff, they should have a basic understanding of certain healthcare terminology so that they are able to provide an adequate response when asked by patients.

Demonstrate Procedures and Processes

Often, patients can experience anxiety about going through a medical procedure, no matter how minor. In order to help them understand what will take place and ease their minds, you can provide an explainer video on the procedure. This can include an animation of the human body.

You may choose to display this explainer video in the hallways or entrance of your center to educate patients and increase engagement. For instance, if you run a dental practice, you can display  a video of how local anesthesia works or how wisdom tooth removal surgery will go.

Market Your Products or Services

Besides educating your patients, both present and future, you will also want to promote your products and services in an unobtrusive way. If you wish to avoid being directly promotional, you can post an animated video where you explain how the product or service you provide works. Going one step further, you may also wish to elaborate on the benefits of engaging your service or purchasing your product, such as how it will help to eliminate the problem your patient is facing.

Looking for video production services you can trust? Turn to our professional team at SolidLine Media today!

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