Explainer Video Production Services
You have many different options when it comes to producing an explainer video. You may choose to incorporate live footage, a professional voice-over artist, and/or motion graphics to help tell your story. Depending on the topic you are explaining, we usually suggest that you use a mixture of all of the above for your explainer video. Using a mix of live footage and graphics will give your professional video production a modern look and feel while effectively communicating your message to your target audience.
SolidLine Media would be thrilled to help you produce an explainer video production for your product or service. Feel free to give us a call at 312-648-6600 or Contact Us here.
What Are Explainer Videos?
SolidLine Media’s corporate video services include promotional videos, educational and training video productions, brand films, and explainer videos. But sometimes our clients get confused about the difference between a promotional video and an explainer video. In a nutshell, explainer videos can definitely be used as promotional pieces, but they do tend to go a step further than your typical promo video. And whether you’re highlighting a service you provide or featuring the benefits of a certain product you sell, explainer video productions can be the perfect way to engage your audience and drive sales.
Explainer videos typically fall around the 2 to 3 minute mark and go beyond a quick :90 promotional video – they provide your audience with extra information highlighting why a product or service is needed and how it works. For example, if you’ve developed a new intranet platform, an explainer video showing all the benefits and the way it works is a great way to give potential customers a peek into the product. Likewise, you may have developed a cool leash that dog owners just can’t live without – your explainer video production will convince viewers just why they need it and how to get it. Where promotional videos tend to keep viewers wanting “more,” an explainer video fills in the gaps and preliminary questions a viewer may have after seeing a short promo video. Both productions end with a Call to Action page that gives viewers the necessary info on where to go/who to contact to find out more about your product or service.