Strategy will Guide Content Marketing

Arguably, the most important aspect of content marketing is its strategy. This is especially true when it comes to videos. You do not want them to sit neglected on your business’s website or social media pages.

A content strategy examines your target audience and how they can be inspired to take action. From there, the video you produce will be in complete alignment with your goals and brand image. SolidLine Media’s experienced video production crew is proficient in formulating successful content strategies and is always on hand to assist you when necessary.


Three-step Approach

We take the following three-step approach in developing a video content strategy: identifying, understanding, and reaching your target audience.

Identifying A Target Audience

The first and most obvious step to start with is to identify your target audience. By narrowing down demographics such as age, gender, race, income level, marital status, and more,...

Understanding Your Target Audience

Once your target audience has been identified, we will make the connection between your product or service and the concerns of your target market. This may seem obvious enough, but...

Reaching Your Target Audience

The next and final step will be to reach your target market by conducting audience research. You may already have most or some of the required information on hand; what...

Tell Us About Your Project

Regardless of the type of video your organization needs from our team, there’s a
perfect mix of live video and motion graphics that will meet your needs