“The Economics of Art & Design”
By Chris Hamilton, Motion Graphics Artist
The Colosseum was not created in a year, Michaelangelo’s Statue of David was not created in a month, and Van Gogh’s Starry Night was not created in a day. Great art can usually take many years and tremendous amounts of resources to create. In most cases, artists and designers work their entire lives without producing what would commonly be regarded as a “masterpiece.”
Graphic design and motion graphics are no less different; regardless whether it is personal or commercial work.
The introduction of business and commerce and how it relates to art & design is a constant struggle of tight deadlines, budgets, and the ability to produce quality work. Far too often clients do not understand the amount of time, effort, and resource it takes to make something of extremely high quality. Many times they think that it is possible to make something great in a little amount of time and still have the cost remain low. This, unfortunately, is just not true. Great visual imagery takes time, expertise, and, you guessed it, money.
Design something quickly and to a high standard, but it will not be cheap.
Design something quickly and cheaply, but it will not be of high quality.
Design something with high quality and cheaply, but it will be done quickly.
So when you are thinking about undertaking your next video project, the best things to do are to:
1. Identity measurable goals and objectives.
2. Leave ample time to achieve those goals.
3. Understand quality comes either at the cost of time or money.
If you can do those three things your project should be a success, maybe even a masterpiece.