DRAMATIC-SURPRISE

WHAT

Push the red button, get more drama. That’s the basic premise for cable channel TNT’s spot in Belgium, where they were kicking off their launch. The fun is in what happens when curious onlookers decide to give the button a push.

STATS

The video was posted to YouTube yesterday, and it’s already been seen 4.1 million times.

WHY WE LOVE IT

Sure, the “flash mob” style ad has been done before, but when it’s done right, it’s just a pure pleasure to watch. Why doesn’t any of this stuff ever happen to us when we’re out and about?

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