WHAT: GE recently released a fake commercial with actor Jeff Goldblum to promote one of their new LED light bulbs. Directed by Tim and Eric, the 2-minute commercial shows Goldblum playing a super fly celebrity who attributes all of his success to good lighting.
STATS: In just a few days, the video had over a million views on YouTube.
WHY WE LOVE IT: Lighting can make or break a film/commercial/video. But all seriousness aside, this commercial is a brilliant way to engage a diverse audience while still promoting the product.

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