Live Web Streaming
In a digital world where people want instant access to information wherever they may be, live streaming has unsurprisingly emerged as a popular way for brands to communicate with their audience. According to research, nearly half of the world’s live streaming video viewers are streaming more video than previous years.
SolidLine Media is a video production company that specializes in multiple platforms, quality production, and live streaming. We provide multi-camera setups, motion graphics, and other broadcasting solutions to ensure that your live web streaming event looks professional, is reliable, and achieves all of your broadcast goals.
Why Bother with Live Streaming?
Whether it’s an interview, a conference, concert, or some other type of event, holding a live stream can go a long way towards building your branding and proving the return on investment of your future events to exhibitors, speakers, and attendees.
In fact, according to a reader survey by Livestream.com and New York Magazine, 67% of audiences who watched a live stream purchased a ticket to a similar event. Furthermore, people also prefer content that’s streamed live, with 80% choosing a live stream over reading a blog.
By live streaming your organization’s events and other special goings-on, you can recruit future attendees to sign up for your future events or, at the very least, raise brand awareness. For businesses, you can build your mailing list by “gating” your live stream with a lead capture form that collects information from your viewers. Armed with this information, you can then nurture these leads on email or social media until they become paying attendees and/or customers.
The Importance of Streaming Your Event on Social Media
When you stream your event with the help of SolidLine media, you get the option of hosting your online broadcast on your website, on your social media pages, or both at the same time. Companies like Apple, Google, and Microsoft stream their keynotes simultaneously on their official website and social media channels to ensure their event reaches a mass audience.
However, you can also try the strategy of hosting the first 10 minutes or so of a keynote on your social media and notify viewers to view the rest of your stream on your website. This way, your site gains traffic and leads captured through a contact form.
A Great Live Stream Is About Great Production
At SolidLine Media, our ability to capture your audience’s attention through our live streaming services is hinged upon top notch video production. Our camera operators, DOPs, video editors, and motion graphics specialists all work closely together to frame your event, conference, or interview in a way that resonates with your audience. We take care of everything behind the scenes to ensure your live stream looks good, informs and entertains your audience, and gets them wanting more.
Plan Your Live Streaming Event with an Expert
At SolidLine Media, we’ve worked with groups and organizations such as the National Society of Leadership and Success (NSLS), New Jersey City University (NJCU), and Americas’ SAP User’s Group (ASUG) among many others, producing, shooting and broadcasting their events. Contact SolidLine Media today to learn more about our live streaming and video production services and how we can revolutionize the training and onboarding process for your business.