WHAT TO EXPECT FROM

High-Quality
Testimonial Videos

Consumers tend to browse through product reviews before making a purchase. While promotional videos have their place in a marketing campaign and showcase the best features of your product or service, testimonial videos place your product or service into real customers’ lives by highlighting their positive impact. Serving as social proof that your product or service is successful, testimonial videos can go a long way in increasing conversion rates.

WHAT ARE

Testimonial Videos

In a testimonial video, the customer(s) share their positive experience working with your brand or using your product/service. This typically includes the following components:

Background Information

Providing background information on your brand and the product or service you offer.

Sharing

Sharing how your brand has helped with a challenge the customer faced.

Interview Component

Includes an interview component, as well as B-roll footage such as still photographs or candid video moments to supplement the context of the video.

VIDEO PRODUCTION

Work With SolidLine Media On Your Next Project

When you hire SolidLine Media’s testimonial video production crew, we will meet your needs by producing high-end videos. This is achieved by following our 9 stages of client approval, where your approval is required before proceeding to the next step. These stages include the creative brief, script, motion approval, and more.

DHL

Facilis Testimonial Video

Apprenticeship Carolina

Nephron Pharmaceuticals

Best Practices For Producing Testimonial Videos

It is important for testimonial videos not to appear too staged or rehearsed, as their power lies in the client’s authentic experience. Below are some best practices for producing testimonial videos:

Get The Full Story

Make sure you pre-interview those on camera to get the full story, and know how to best angle the interview.

Developing Interview Questions

Request the client to repeat the question within their answer and speak in full, complete sentences.

Repeat The Question

Request the client to repeat the question within their answer and speak in full, complete sentences.

Relaxed Tone

Adopt a conversational, relaxed tone throughout the interview.

TESTIMONIAL VIDEO PRODUCTION

Work With Solidline Media On Your Next Project

When you hire SolidLine Media’s testimonial video production crew, we will meet your needs by producing high-end videos. This is achieved by following our 9 stages of client approval, where your approval is required before proceeding to the next step. These stages include the creative brief, script, motion approval, and more.

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Tell Us About Your Project

Regardless of the type of video your organization needs from our team, there’s a
perfect mix of live video and motion graphics that will meet your needs