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Even with Chicago in amidst cautiously reopening, businesses should continue to act with an abundance of caution and care in returning to normal business practices. For organizations needing video content to support their mission and advertising strategies in order to kickstart sales and revenue, working in the studio might continue to be a challenge. That’s where your partnership with SolidLine Media will become an invaluable resource. In this blog, we share with clients and potential clients one of the three 2020 Communications Solutions we launched in response to the COVID-19 quarantines, the Stay-at-Home Video Guide. Our discussion will include some best practices included in the guide, as well as how SolidLine Media will support you in turning your self-shot content into professional-grade marketing material.

Be Your Own Camera Crew

Desperate times call for desperate measures, and for companies needing to quickly get their advertising and marketing strategies back on track, you’ll need to find a way to create video content quickly to kickstart your inbound marketing funnels back to life. To do this, you’ll want to start creating strong brand awareness videos and highlight some of the social responsibility activities your organization has taken part in during the quarantines to help support the local community. Much of this footage, you’ll need to shoot on your own, as few companies are providing large scale production services in order to comply with the limitations of the “Cautiously Reopening” phase in Chicago. That doesn’t mean that you’re completely without resources, however, as SolidLine Media has created a guide for individuals responsible for creating online video content to follow in order to create the best quality videos possible.

More About the Stay Home Video Guide

This guide is designed to help the individual provide us as your video production partner the raw material and footage we need to create powerful marketing material. Out of the 6 step guide, 4 are focused on what you can do as an individual before uploading your videos for post-production to our team. In the guide, we give you advice on:

Plan Your Video – Know what kind of video you’re going to shoot ahead of time, and create the script if necessary as well as an outline of the types of shots you’re going to need in order to bring it all together.

Secure the Gear – While you’re not expected to rent top-end gear and lighting, you’ll need a digital camera of some sort to shoot with, a tripod to keep things steady, and proper lighting in the space you plan to use to maximize the quality of the final video.

Lights, Camera, Action! – Shooting the video can be a challenge, but we give you some ideas on how to go about composing your shots, and getting the most out of each video segment so that we have enough content to work with in post-production.

How to work with SolidLine – From upload through the editing process to distribution of the final product, our guide gives you an idea of what to expect in the post-production process and how to get the most value out of the final product.

A Suite of Solutions for the New Marketing Landscape

As Chicago cautiously enters the next phase of navigating the COVID-19 pandemic, it’s crucial for businesses to have solutions that remain focused on safety and wellness. While some marketing professionals return to work, others will remain at home and will need access to tools and systems to help them create the strong content necessary for driving and maintaining customer engagement and increasing brand awareness. To support this, Chicago-based video production company SolidLine Media launched the 2020 Videos at Home Communications Solutions Suite, three tools designed to support and maximize the value of the video content you can create by providing marketing professionals with virtual production tools. For the foundational Stay Home Video Guide, we provide our clients and potential customers with powerful insight into creating impactful and high-quality raw footage we can fix and combine in post-production using our virtual production tools. For more information on this and other services, don’t hesitate to reach out to our team so that we can help you navigate this challenging business landscape.