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SolidLine recently had the exciting challenge of producing a new video for America’s SAP Users’ Group, better known as ASUG. The content of the video focuses on the many ASUG events available to members throughout the year, but we did not want this to just be another video full of event footage. The SLM crew set out to create something new and different. Our concept included a circular theme to tie together the important messaging of both the events and how circles play an essential role in the ASUG community. And we used projection mapping to project unique motion graphics onto steamed milk in a coffee mug for a super cool effect. Combined with footage, narration, and music, the video turned out just how we were hoping, piping hot!

Check it out below and let us know your thoughts. Oh, yeah. And stop by SolidLine HQ for a cuppa Joe sometime!